target integration w/ adobe analytics

roberty10279373

24-10-2017

I'm new to target so I apologize if this question is very basic.  I wanted to know if target automatically tracks impressions and engagements of the test elements once it's set up on the target interface.

Accepted Solutions (1)

Accepted Solutions (1)

Amelia_Waliany

Employee

27-10-2017

Hi Robert, thanks for your question! The answer is yes, and you can learn more about using Analytics as your reporting source for Target (A4T) in the Reporting article in the Target documentation, as well as in the Viewing Reports - A4T FAQ article. Hope this was helpful!

Answers (2)

Answers (2)

roberty10279373

25-10-2017

Hi Amelia,

So once I have the personalization test running, within adobe target I

select "view in analytics". This takes me to the analytics report for the

target report. In this report, can I pull all things related to the

impression and engagement? I think the answer is yes but wanted to

confirm. Thanks!

-Robert

On Tue, Oct 24, 2017 at 11:22 AM, ameliaw95025277 <forums_noreply@adobe.com>

Amelia_Waliany

Employee

24-10-2017

Hi there and thanks for your question! Yes, once implemented, you can set up Target to track how test elements are interacted with on your site. This Introduction to Target will be very helpful, as well as this resource on Target Basic Concepts. Feel free to reach out here with any other questions!