Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Target Audience Split Question

Avatar

Avatar
Validate 25
Level 3
tobyc49922805
Level 3

Likes

21 likes

Total Posts

51 posts

Correct Reply

0 solutions
Top badges earned
Validate 25
Validate 10
Validate 1
Boost 5
Boost 3
View profile

Avatar
Validate 25
Level 3
tobyc49922805
Level 3

Likes

21 likes

Total Posts

51 posts

Correct Reply

0 solutions
Top badges earned
Validate 25
Validate 10
Validate 1
Boost 5
Boost 3
View profile
tobyc49922805
Level 3

05-12-2017

Hello,

I'm running some A/B testing in Target. I have set up the test to have a 50:50 split for the selected audience, i.e. 50% of users will see the control and 50% of users will see the test experience.

However, looking at the first few weeks of results, I am seeing a split that is more like 47% vs 53%. I wondered if anyone could help me out with how Target allocates audiences to experiences? Can I expect this figure to level out? Does Target have allowable tolerances which it works within?

Any help you could give would be hugely appreciated.

Thanks

Toby

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Validate 250
Employee
Amelia_Waliany
Employee

Likes

182 likes

Total Posts

440 posts

Correct Reply

72 solutions
Top badges earned
Validate 250
Validate 100
Validate 50
Validate 25
Validate 10
View profile

Avatar
Validate 250
Employee
Amelia_Waliany
Employee

Likes

182 likes

Total Posts

440 posts

Correct Reply

72 solutions
Top badges earned
Validate 250
Validate 100
Validate 50
Validate 25
Validate 10
View profile
Amelia_Waliany
Employee

18-12-2017

Hi Toby, thanks for your question!

This is possibly due to how visitors come back to the experience after they convert. They are not being counted again by default. You may have set it up so that they are being counted again, which you can change. Check out the article on Success Metrics in the Adobe Target Product Documentation - “Increment count, release user, and allow reentry after a user encounters the goal metric" could cause returning visitors to skew the visitor metric.

Hope this helps!

Answers (0)