Hello all,
I am currently trying to set-up an Adobe Target demo on a local AEM 6.4 instance. I integrated AEM with Target using Adobe Launch and currently have it set-up with the following rules:

This was done following this tutorial and I added a message box at the end notifying me when the actions have run for debugging purposes: https://helpx.adobe.com/experience-manager/using/aem_adobetarget_integration.html
Integrating Adobe Experience Manager with Adobe Target using Adobe Launch
In Adobe Target, I have set-up an A/B test that is pointing at [http://localhost:4502/content/we-retail/us/en.html] and changed both Experience A and B to say "Shop Later" and "Shop Tomorrow" respectively.

After setting this all up and integrating my local instance with Launch, I navigated to the page and the message box appears successfully as shown below but the "Shop Now" button is still there when neither of my experiences have that. Is there a step that I am missing here? I understand how AEM connects with Launch but I think the issue must be where Launch isn't connected with Target. Both Launch and Target and used within the same enterprise account. Any help or suggestions would be greatly appreciated!