Sending information about test and experiences to Adobe Analytics?

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Løjmann
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Løjmann
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15-10-2015

Hi,

I'd like to pass information about what campaign and experience a user is receiving from Target, into Analytics for later analysis. I believe there is a way to make a call to target on a page, to receive those information. However, I can't find any information about it.

Does anyone here have experience doing this, and can guide me in the right direction?

Thanks.

/Løjmann

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raags35988425
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15-10-2015

Hi Løjmann,

Okay based on your requirement I would suggest you to implement the Legacy integration between test&target and Site catalyst which would meet both the requirements, this involves the passing of campaign Data through the S_TNT Var. In order to setup this integration you would need the Help of either the Adobe Consulting services or Client care to make the necessary changes in the Company settings.

Also Since this is a campaign based integration so there may be data variances between the Campaign reports in Target and Site Catalyst, You can refer the below mentioned document to know more details on it. 

https://marketing.adobe.com/resources/help/en_US/tnt/help/c_Understanding_Expected_Data_Variances.ht...

Thanks

Raag

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Løjmann
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15-10-2015

Hi Raag,

Right, but this only works for A/B tests and we need it for any campaign types running in Target. Ideally I'd need the following information available in Analytics and to extract (via DW or a Data Extract job):

  • Test ID/Name
  • Experience ID/Name

Potentially it would also be great to know what was the success metric for the specific campaign, but that is less important.

/Løjmann

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raags35988425
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15-10-2015

Hi Løjmann,

It is possible to send test&target report data to analytics, You can follow the below mentioned link to fill form to request for analytics reporting of target campaigns

https://adobeformscentral.com/?f=f0lcPjJkzr1GHsl5Ft1dTQ#

You may also refer to the below mentioned help article for more information on this

https://marketing.adobe.com/resources/help/en_US/target/a4t/a4t.html

Hope this helps

Raag

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Løjmann
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15-10-2015

Hi Nikhil,

We have a data extract to our data warehouse once a month, where we map data into our backend system to get a full overview of our clients. Here we would like to be able to apply our statistical models to the data, including what campaigns users has been included in, as well as what experience they was server.

This allows us to gain a unique view of our customers across all channels (online and offline). Hope this helps?

/Løjmann

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Nikhil_Bisne
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15-10-2015

Hi,

 

Can you let us know the end objective you're trying to achieve with this activity? It'll help us advise you better with respect to your query.

 

Thanks

Nikhil