The scenario below represents an example client request to personalize the homepage carousel for an upcoming marketing campaign that promotes a site-wide sale across multiple product categories. You are tasked with figuring out a creative way to use the features of Adobe Target to make the visitor’s experience more relevant.
- The default homepage carousel for the campaign will consist of 6 slides. The first slide promotes a site-wide holiday sale, and the remaining five slides promote products in each of the site’s main product categories:
- The first homepage view for each visitor during the campaign should display the carousel in the default order to raise awareness of the holiday sale
- After the first pageview, and on returning visits while the campaign is running, the carousel needs to be rearranged according to the following logic:
- Show the slides for the visitor’s 1st and 2nd favorite product categories in the first two slide positions
- The remaining 3 product slides should be kept in the same order as the default carousel but shifted accordingly
- The Holiday Sale slide should be moved to the back of the carousel in position #6
- If the visitor does not have a favorite category, then the visitor should not qualify for the
personalization at all and the default carousel order should be displayed Example: If the visitor’s 1st and 2nd favorite categories are Smart Home and Computers, the carousel should be rearranged as follows:
- The content of the slides should not be modified by Target to allow for the merchandising team to publish content updates to the default carousel component as needed
- The Activity for the rearranged carousel needs to be setup with a 10% holdout group in order to measure lift.
Need some help with the above requirements, which method would be good for running the above test and how can I achieve the functionalities. Please need some suggestions asap.
I believe all of this can be maintained as one activity, you'll just need lots of audience refinements and experiences. I think you'd likely have to use the forms-based experience builder for this. I'm not sure if it could be accomplished the the Adobe Target Visual Experience Composer. I'm curious to see what others recommend here.
It sounds like, for the default experience that everyone sees once, you'll set a profile parameter to ensure that everyone only sees it once. See the reference below for an example.
This will be the personalized version of experience A. I believe you'll likely have to programmatically access the user category affinities. You'll likely have to use an audience refinement to ensure that they have affinity categories--reference below.