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Regarding a Test run through Target

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Gauravkr25
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Gauravkr25
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20-03-2021

Overview:

The scenario below represents an example client request to personalize the homepage carousel for an upcoming marketing campaign that promotes a site-wide sale across multiple product categories. You are tasked with figuring out a creative way to use the features of Adobe Target to make the visitor’s experience more relevant.

Business Requirements:

  • -  The default homepage carousel for the campaign will consist of 6 slides. The first slide promotes a site-wide holiday sale, and the remaining five slides promote products in each of the site’s main product categories:

    1. Holiday Sale

    2. Phones

    3. Tablets

    4. Computers

    5. Appliances

    6. Smart Home

  • -  The first homepage view for each visitor during the campaign should display the carousel in the default order to raise awareness of the holiday sale

  • -  After the first pageview, and on returning visits while the campaign is running, the carousel needs to be rearranged according to the following logic:

    • -  Show the slides for the visitor’s 1st and 2nd favorite product categories in the first two slide positions

    • -  The remaining 3 product slides should be kept in the same order as the default carousel but shifted accordingly

    • -  The Holiday Sale slide should be moved to the back of the carousel in position #6

    • -  If the visitor does not have a favorite category, then the visitor should not qualify for the

      personalization at all and the default carousel order should be displayed
      Example: If the visitor’s 1st and 2nd favorite categories are Smart Home and Computers, the carousel should be rearranged as follows:

    1. Smart Home

    2. Computers

    3. Phones

    4. Tablets

    5. Appliances

    6. Holiday Sale

  • -  The content of the slides should not be modified by Target to allow for the merchandising team to publish content updates to the default carousel component as needed

  • -  The Activity for the rearranged carousel needs to be setup with a 10% holdout group in order to measure lift.

    Need some help with the above requirements, which method would be good for running the above test and how can I achieve the functionalities. Please need some suggestions asap.

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zach_shearer
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22-03-2021

I believe all of this can be maintained as one activity, you'll just need lots of audience refinements and experiences. I think you'd likely have to use the forms-based experience builder for this. I'm not sure if it could be accomplished the the Adobe Target Visual Experience Composer. I'm curious to see what others recommend here. 

 

Experience 1

It sounds like, for the default experience that everyone sees once, you'll set a profile parameter to ensure that everyone only sees it once. See the reference below for an example. 

Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/display-activity-only-once/q... 

 

Experience 2a

This will be the personalized version of experience A. I believe you'll likely have to programmatically access the user category affinities. You'll likely have to use an audience refinement to ensure that they have affinity categories--reference below. 

Reference: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.ht...

 

I'm not entirely sure how to access the affinity categories programmatically, but this article seems to be on the right track: 

https://www.fullstackanalyst.io/blog/tutorial/tutorial-real-time-dynamic-personalization-with-adobe-...

 

There is also this code to build out a data element containing the categories. 

As a point of reference, here is the code I use to build out the data element for the most specific ...

 

For category affinity learning/discovery, I like the following example.

https://dmiller.businesscatalyst.com/summit2018/category-affinity.html#

 

 

Experience 2b

This one will be quite a bit easier. You can serve the same offer as you did in experience 1 to those users who didn't have a category affinity.