Seeing winning experience with A4T

[jonathanl557422]

Is it possible to view which experience was the winning version when using A4T reporting?

My use case is wanting to get a count of all the winning experiences launched in a particular timeframe.

[karandhawan]

@jonathanl557422 In Target when a clear winner is declared, Target displays “Winner: Experience X.”

Regards,

Karan

[jonathanl557422]

Thanks Karan. Do you know if there's something similar in the Analytics UI when using A4T?

[Kishore_Reddy · Accepted solution]

1. Calculate the expected value of whatever the KPI you use for A/B test with a lift that you expect (say 5% lift on conversion rate of 2% - which is a KPI) by using this calculator

2. You can try using Bullet graph on Workspace with the expected value on the KPI (say, new CVR value is 5.15%) as a goal

3. As the test runs, you can see a variant (control or treatments) showing their value with respect to the expected value of the KPI. Whichever variant reaches or crosses the goal set on bullet graph, that's a clear winner