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SOLVED

Automating the personalization of 100's of store opening announcements in a year

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Level 2

Does anyone have a recommendation how to best handle this with Target Standard?

 

Scenario:

100+ store openings in a year, we show a single zip code a modified static single variant hero image on the HP, city name (dynamic) CTA with a unique destination URL to the store opening page. Store opening events are about 3-5 days long so they all need a start and end date. 

 

Currently we duplicate an XT Activity, make the text and destination url changes and schedule the start/end. Hoping someone knows of a solution that doesn't require 100 separate manual XT activities. Ideally a single XT, single audience with all zip codes, and a new Experience is enabled once a store opens. 

1 Accepted Solution

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Correct answer by
Employee Advisor

@AnthonyCP 

I want to make sure we have the best understanding of this.

Are you targetting to all visitors for each opening or do you have visitors grouped into separate audiences?

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

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4 Replies

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Correct answer by
Employee Advisor

@AnthonyCP 

I want to make sure we have the best understanding of this.

Are you targetting to all visitors for each opening or do you have visitors grouped into separate audiences?

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

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Level 2
Only visitors in a handful of zip codes near the store that is opening

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Administrator

@AnthonyCP you can certainly dig a bit deeper into this topic area if you join us tomorrow during the next Adobe Target Community Q&A Coffee Break, where Senior Adobe Target Product Manager, Rob Hornick, will be sharing insights and answering questions related to his areas of expertise, which include Auto-Target, Automated Personalization, and Recommendations. If you can't join, you can also post your questions for him now in the event thread: 

https://adobe.ly/31VNuJI