Auto-allocate

[s_kala]

Hi Guys,

What are the drawbacks or disadvantages of using Auto-allocate?

I feel that pushing more traffic to a single experience only after 1000 visitors and 50 conversion is very small for some high traffic websites. I am also not sure how the algorithm works to decide a better performing experience so early into the experience with so little data.

Please share if you have the same concerns or correct me if I am wrong.

Regards,

Suchindra

[Shruthi_N]

Hi suchindra​, If you haven't had a chance to come across the auto-allocate documentation yet, I would suggest starting there.

Auto-Allocate

This has information on when to Use Auto-Allocate versus A/B or Automated Personalization , benefits as well information on how the algorithm works.

Hope this helps.

[MihneaD · Accepted solution]

@s_kala,

Here is a summary of that KB article.

Fundamental difference:

A/B Activity without auto-allocate: Winner is determined by comparing the control experience to all other experience. IE: In a scenario where you have three Experiences: A, B, C without auto allocate the following comparisons will be made: A vs B & A vs C.

Activity with auto-allocate: Winner is determined by comparing every experience with every other experience. IE: In a scenario where you have three Experiences: A, B, C with auto allocate the following comparisons will be made: A vs B & A vs C & B vs C.

Advantage:

Auto-Allocate performs all implicit comparisons across experiences and produces a "true" winner. There is no notion of a "control" experience in the test.

Disadvantage:

Doesn't support A4T (Analytics for Target)

Hope this helps!

Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​