Expand my Community achievements bar.

Applications for the 2024 Adobe Target Community Mentorship Program are open! Click to the right to learn more about participating as either an Aspirant, to professionally level up with a new Certification, or as a Mentor, to share your Adobe Target expertise and inspire through your leadership! Submit your application today.
SOLVED

AEM to Target Integration best practice

Avatar

Level 2

Just wanted to reach out to the community about AEM to Target integration solutions

1. Configure Target cloud services on AEM and create activities and offers on AEM itself which gets synchronizes with Target

2. Other option is to configure AEM with DTM, then add Target Tool inside DTM

Out of these two which one is recommended approach?

1 Accepted Solution

Avatar

Correct answer by
Level 10

Hi Sanjeev, 

The option 1 & 2 arne't mutually exclusive as you can use AEM + Target + DTM. You can use the AEM 6.1 or 6.2 integration via cloud services and deploy the library file via DTM which will lalso let you do Visitor ID Services  (but not AT.JS). Hence this is the recommended approach.

Please refer the following documentation for more help:

https://docs.adobe.com/docs/en/aem/6-1/administer/integration/marketing-cloud/target.html

Thanks & Regards

Parit Mittal

View solution in original post

1 Reply

Avatar

Correct answer by
Level 10

Hi Sanjeev, 

The option 1 & 2 arne't mutually exclusive as you can use AEM + Target + DTM. You can use the AEM 6.1 or 6.2 integration via cloud services and deploy the library file via DTM which will lalso let you do Visitor ID Services  (but not AT.JS). Hence this is the recommended approach.

Please refer the following documentation for more help:

https://docs.adobe.com/docs/en/aem/6-1/administer/integration/marketing-cloud/target.html

Thanks & Regards

Parit Mittal