Queries on Target secure transaction

[priyadarshinic9]

We are required to configure Target in one of our client applications. There are few queries from security point of view could you please help us out on this.

1. Is it possible for Target to keep track of a user and always show him the same experience? This would be required if the criteria is random to show experiences.
2. Once Target is configured via DTM and the scripts are injected in the templates of the site, is any kind of data sent from Target to site (Here Target is integrated with AEM)
3. Can you Confirm that from Adobe no Personal Information is passed to Abode creative cloud as part of Test &Testing or Analytics.
4. Once Target in cloud is configured via DTM, if any change in rules, how are these changes published to AEM
5. Can you Confirm that all interactions for analytics and target will be based on a JavaScript which will be sent to the client browser from Publisher(AEM).
6. How secure is this Java script which interacts with analytics or target? What information does it contain? What parameters are present within it to identify client?
7. What’s the logic behind for the target to render experiences in A/B testing

[ParitMittal · Accepted solution]

Hi Priyadarshini ,

Thanks for reaching out to Adobe Target Community.  All the Answers to above question are some where or the other answered in Adobe Target Product documentation.

Please refer the documentation here :https://marketing.adobe.com/resources/help/en_US/target/

Also, To specifically answer your query :

3. Can you Confirm that from Adobe no Personal Information is passed to Abode creative cloud as part of Test &Testing or Analytics.

No personal information is passed to Abode creative cloud as part of Test &Testing or Analytics.

4. Once Target in cloud is configured via DTM, if any change in rules, how are these changes published to AEM

Since AEM site is configured with DTM , All the changes (Rules , Tools etc) are published automatically once the changes are saved in the DTM itself.

Thanks & Regards

Parit Mittal