Personalization on product scaffolding

lirane74479311 26-02-2018

Hi,

using AEM and commerce pack - I have a field on the product scaffolding called "Rank". i would like to have different ranks per different segmens.

is such thing possible?

For example - iPhone X is ranked 1 for segment "Apple Lovers" and Samsung Note8 is ranked 2 for the same segment.

iPhone X is ranked 2 for "Samsung Lovers"  and 1 for "Apple Lovers"

Thanks in advance

Liran

Accepted Solutions (1)

Accepted Solutions (1)

siddharthjainPM
Employee
26-02-2018

One of the ways may be to use multiple XT activities with different priorities then you can push targeted content to targeted segments So

For Apple Lovers,

XT Activity 1 at higher priority for iPhone X for same page/same location

XT Activity 2 at lower priority for iPhone X for same page/same location

So, now, Apple Lovers will  always fall in Activity 1. But when will they see Rank 2 ever? Well, you may add Fatigue factor in audience by using profile script as say that if user in Activity 1 does not convert even after 3-4 visits, then move him out of campaign and show Activity 2.

Answers (1)

Answers (1)

lirane74479311 04-03-2018

Thanks

Not sure i got your reply.

In AEM, while doing targeting, i'm working on a specific page and there i can select indeed the XT and create the personalized experience per segment.

My question is a bit different.

what if the value that i want to do personalization on is not ON any content page that is part of the site - it is on the commerce product editor (the page marketing people can change the product prices, name, descriptions etc.)

Example of use case can be - the description of a product will be different per segment

hope the question is clearer now.

Liran