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Passing data for Audience Targeting in Server Side Target calls

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rjb45443778
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rjb45443778
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21-01-2021

I know on client side this can be accomplished with the getOffers method, like so:

 

 adobe.target.getOffers({
                request: {
                    execute: {
                        pageLoad: {
                            parameters: {audience targeting object}
                        }
                    }
                }
            }).then(response => adobe.target.applyOffers({ response: response })).catch(error => error stuff);
 
 
However, I'm wondering if this is also possible with server side.  I'm unable to find anything in the documentation outlining if and how this could be accomplished.  Anybody have an ideas?
 
 
        
audience server side

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josejr19
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josejr19
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21-01-2021

@rjb45443778 you could standup your own server side framework which has or can get your user data and then passes it to Target using the Target SDK versus doing it client side. From Adobe Target in house perspective, the only user data it retrieves is from within the experience cloud. 

 

Here is the link to the nodejs sdk you can use.

https://github.com/adobe/target-nodejs-sdk

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