Options for implementation and positives and negatives



Hi all, 

I want to know what the different options are around integrating AEM and Target and there respective positives and negatives.

From what I can see, there are the following options

1.  Using DTM and adding a tool


2. Creating a Cloud Services Config in AEM for Target.

Are there any benefits to either method?

Many thanks,


Accepted Solutions (1)

Accepted Solutions (1)




Hi David,  

Great question. There's pro's & con's to each approach, ultimately it boils down to "What is the business trying to achieve?"

Can you share which Target Sku you've purchased? If you have Target Premium, I suggest implementing Target as an ad-hoc system, so the business can utilize the full premium suite (AP, Recs, Auto-Target and MVT)

See the attached slide, it references the 4 Target/AEM implementations. 

My suggestion is either Blue or Purple - or a combination of the two, yes, it's possible. 



Answers (1)

Answers (1)



Hi David,

The Adobe Target Tool is the recommended way to implement Target via DTM. The Adobe Target Tool supports:

  • Target Standard or Target Premium implementations
  • Target Classic implementations using a global mbox or regional mboxes
  • Population of mbox and profile parameters in both global and regional mboxes
  • Both at.js and mbox.js libraries

Please see the following documentation for more help :https://helpx.adobe.com/experience-manager/using/integrate-digital-marketing-solutions.html

Thanks & Regards

Parit Mittal