I downloaded the Excel file from adobe that contains detailed calculations for the analysis of offers when conducting an A/B test (or other tests).
There are three parts: conversion rate calculations, revenue per visitor, and average order value calculations.
For the revenue per visitor calculation, the "Sum Rev Squared" is required.
I can't find a detailed explanation of how this number is calculated.
Am I correct if I take the revenue per visitor, then square this, and take the sum of all visitors?
I assume this value can only be calculated if you have the revenue for each visitor being a part of the offer.
I don't have a way to verify is my calculations are correct or not. It would be great if someone can confirm this or give a correct calculation for this.
Kind regards
