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I downloaded the Excel file from adobe that contains detailed calculations for the analysis of offers when conducting an A/B test (or other tests).
There are three parts: conversion rate calculations, revenue per visitor, and average order value calculations.
For the revenue per visitor calculation, the "Sum Rev Squared" is required.
I can't find a detailed explanation of how this number is calculated.
Am I correct if I take the revenue per visitor, then square this, and take the sum of all visitors?
I assume this value can only be calculated if you have the revenue for each visitor being a part of the offer.
I don't have a way to verify is my calculations are correct or not. It would be great if someone can confirm this or give a correct calculation for this.
Hi there and thanks for your question! Below is a basic breakdown:
```Person A: buys 3 products for a total of $15
Person B: buys 1 product for a total of $100
Person C: buys 9 products for a total of $235```
```Person 😧 buys 1 product for a total of $150
Person E: buys 3 products for a total of $78
Person F: buys 2 products for a total of $12```
The math is:
Sum of Rev Squared for A:
```(15^2) + (100^2) + (235^2) = 65,450```
Sum of Rev Squared for B:
```(150^2) + (78^2) + (12^2) = 28,728```
Hope this helps!
How do you do this in Workspace?
Is there a way to quickly create the sum of revenue squared as a calculated measure? Measuring confidence on calculated measures, so getting access to the data to preform this function in Excel - is proving difficult.
Thanks a lot for this clear answer, it really helps me !