Yes, change it to an A/B campaign from a Landing Page campaign. Also remove your experience level target or recipe level targeting and simply apply that condition at the location or mbox level.
Because visitors are qualifying for that first experience (because the targeting is there), is why you are getting so much traffic for Experience A.
Either reset the data and start again but better to make a copy, change to A/B and relaunch so you have this data if you ever want it later.
Cheers,
Brian