Expand my Community achievements bar.

Applications for the 2024 Adobe Target Community Mentorship Program are open! Click to the right to learn more about participating as either an Aspirant, to professionally level up with a new Certification, or as a Mentor, to share your Adobe Target expertise and inspire through your leadership! Submit your application today.
SOLVED

Multivariate Test inside a A/B Test

Avatar

Level 1

Hi,

Is possible to create a Multivariate Test inside a A/B Test?
I have one page A and other page B, and within the page B I would like to make a test Multiv.

If it is possible, as I should do? First an A/B test and then the Multiv Tests?

Thanks!

1 Accepted Solution

Avatar

Correct answer by
Level 10

It was a pleasure Daniela.

To achieve this, I think you need to do it manually by manually creating offers and assigning them to the elements where ever they are applicable and have the offers added inside the MVT experiences. But I do not think so the MVT would automatically do that for you.

See if that helps!

View solution in original post

7 Replies

Avatar

Level 10

Hi there,

Thanks for reaching out to Adobe Community.

Not sure what you are trying to achieve. Could you please elaborate a little more on this to understand what you are trying to accomplish? Are you saying that you would want to create an A/B test first for page A and based upon the experience delivered from that page have a MVT test run for page B?

Thanks!

Avatar

Level 1

Thanks for your reply!
Soryy, let me explain better.

I have a page and I want to access only 10% of traffic, and in the page B with the other 90% of traffic.
In addition, within the page B, I would like to make a multivariate test.

both campaigns simultaneously. 

That's possible?

Tell me if now is clearer
Thank you!

Avatar

Level 10

Thanks for your note.

Unfortunately, you cannot have a Multivariate test within an A/B test. You can create a multiple page test and split the traffic there and have default content on the main page but the above ask is not possible. 

Hope that helps!

Thank you!

Avatar

Level 1

Thanks Shekhar!

I have a question more, for me Multivariate test, I have three elements
1 Banner
2 Gallery of images
3 button
But the buttons are inside of the gallery, then I have an element within another.
It is possible to test it?
thank you!

Avatar

Correct answer by
Level 10

It was a pleasure Daniela.

To achieve this, I think you need to do it manually by manually creating offers and assigning them to the elements where ever they are applicable and have the offers added inside the MVT experiences. But I do not think so the MVT would automatically do that for you.

See if that helps!

Avatar

Level 1

Thanks Shekhar!

I'll working on that.

regards

Dani

Avatar

Level 10

It was a pleasure. keep us updated if there's more I can help you with.

Shekhar