mcvisid Not Unique



We've recently started exploring our Adobe Analytics and Adobe Target data at a new level with the addition of a data scientist to our team.  She has uncovered something unexpected.  She is finding multiple customer ids from our CRM system associated with a single mcvisid.  We have a customer portal online where we have conversions.  Why would this be?

Accepted Solutions (1)

Accepted Solutions (1)




If you are referring to mboxMCGVID, then the explanation can be that the mboxMCGVID value belongs to a shared device. Every user has its own CRM ID while the Experience Cloud ID identifies all of them as a single device as the method is based on cookies.

To target activities to a persona rather than to a device consider setting CRM ID with one of the following options:

- Audience Manager with Declared ID or Customer ID

- Target with mbox3rdPartyId

- Customer Attributes

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