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Logic on showing unseen experience in A/B test

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Yesterday I have setup a A/B test with goal set as ‘viewed an mbox then show an unseen experience’, then by refreshing the testing page within a short period, all unseen experience was loaded and the mbox start show nothing.

Today I visit the testing page again and found that the mbox start show the experience again.

May I know under what condition would this happen? What is the logic behind?

Regards,

Ricky

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