How to import audiences from 3rd party system into the Adobe Target?

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umamaheswariy46

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umamaheswariy46

umamaheswariy46

28-04-2020

Hi, 

 

  I am new to the Adobe Target customization. we have a situation where we have to import the audiences from the 3rd part system into adobe target. How can we do this? Any suggestions would be helpful.

 

Thanks In Advance

Uma

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JoshEisikovi

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JoshEisikovi

JoshEisikovi

28-04-2020

Hi @umamaheswariy46 

Great question, does your current Experience Cloud offering contain Adobe Audience Manager? Audience Manager is a Data Management Platform [DMP], you can include 1st 2nd and 3rd party data into the AAM ecosystem. Once your data is within AAM you can build segments which can then be shared to the Adobe Audience Library (People Core Service), the segments available within the Audience Library can be used with Adobe Target for personalization.

 

References 
https://helpx.adobe.com/ie/marketing-cloud-core/kb/People/Audience-Creation-Options.html
https://docs.adobe.com/content/help/en/core-services/interface/audiences/audience-library.html

Hope this helps!
Josh