How to implement Target

[#1]

Hello. I wish there was a beginners or New user section. 

We are now in the process of developing some new UI and a new website and would like to do some testing with Adobe TARGET.  Need assistance with implementing Target, we are using DTM to manage. I tried to follow the video instruction but got confused, not sure if I need to put mbox.js code directly onto sight or not if using DTM. Need this done ASAP a P1 status.

Can someone tell me the steps I need to take to implement Target to our site. Keep in mind we are using DTM.  

Thank you

[#2 · Accepted solution]

HI Darius ,

Thanks for getting back to us with the detailed query. Actually, We currently do not have  use case documentation of using DTM to implement target taking a use-case as an example. However I would try my best to solve your query. 

Basically Adding the  Adobe Target Tool in DTM supports:

• Target Standard or Target Premium implementations (Creating Global Mbox call etc.) 
• Provides an easy method to place wrapping mboxes i.e. deliver or create mboxes around element  on a page and then and then as decribed by you going right to Target to set up the configurations for A/B, Multivariate etc testing
• Population of mbox and profile parameters in both global and regional mboxes
• To trigger mboxes of JavaScript events, dynamic mboxes can be added to your site using dynamic tag management event-based rules.
  • Ex- You could trigger an mboxUpdate when the user clicks an element, plays a video, changes a form field, or scrolls to a certain part of the page. For single-page applications, you can trigger mboxes off of hashchange or custom events. The out-of-the-box options offer powerful ways to add dynamic mboxes

Hence taking your use case as an example i.e. Implement Adobe Target using DTM  and create a wrapping mbox around carousel on the landing page of website  and then A/B testing the same .

• Add Adobe Target as tool in DTM  
  • For more information see- https://marketing.adobe.com/resources/help/en_US/dtm/target/t_implementing-target-manually-js-hosted...
• Create an Mbox around the element  you want to test on a page by using Page Load rule in DTM 
  • For More  information around the same see- https://marketing.adobe.com/resources/help/en_US/dtm/target/wrapping_mboxes.html
• Create an A/B test around the mbox creating using Adobe Target Interface,
• Perform Q-A steps- https://marketing.adobe.com/resources/help/en_US/dtm/target/performing-qa-steps.html

Please do let us know in case of any more questions or queries.

Thanks & Regards 

Parit Mittal

[#3]

Hi Darius,

The link URL have changed. Please use the below links:

• Add Adobe Target as tool in DTM  
  • For more information see- https://marketing.adobe.com/resources/help/en_US/target/dtm/t_implementing-target-manually-js-hosted...
• Create an Mbox around the element  you want to test on a page by using Page Load rule in DTM 
  • For More  information around the same see- https://marketing.adobe.com/resources/help/en_US/target/dtm/wrapping_mboxes.html
• Create an A/B test around the mbox creating using Adobe Target Interface,
• Perform Q-A steps- https://marketing.adobe.com/resources/help/en_US/target/dtm/performing-qa-steps.html

Thanks & Regards

Parit Mittal

[#4]

ParitMittal wrote...

HI Darius ,

Thanks for getting back to us with the detailed query. Actually, We currently do not have  use case documentation of using DTM to implement target taking a use-case as an example. However I would try my best to solve your query. 

Basically Adding the  Adobe Target Tool in DTM supports:

• Target Standard or Target Premium implementations (Creating Global Mbox call etc.) 
• Provides an easy method to place wrapping mboxes i.e. deliver or create mboxes around element  on a page and then and then as decribed by you going right to Target to set up the configurations for A/B, Multivariate etc testing
• Population of mbox and profile parameters in both global and regional mboxes
• To trigger mboxes of JavaScript events, dynamic mboxes can be added to your site using dynamic tag management event-based rules.
  • Ex- You could trigger an mboxUpdate when the user clicks an element, plays a video, changes a form field, or scrolls to a certain part of the page. For single-page applications, you can trigger mboxes off of hashchange or custom events. The out-of-the-box options offer powerful ways to add dynamic mboxes

Hence taking your use case as an example i.e. Implement Adobe Target using DTM  and create a wrapping mbox around carousel on the landing page of website  and then A/B testing the same .

• Add Adobe Target as tool in DTM  
  • For more information see- https://marketing.adobe.com/resources/help/en_US/dtm/target/t_implementing-target-manually-js-hosted...
• Create an Mbox around the element  you want to test on a page by using Page Load rule in DTM 
  • For More  information around the same see- https://marketing.adobe.com/resources/help/en_US/dtm/target/wrapping_mboxes.html
• Create an A/B test around the mbox creating using Adobe Target Interface,
• Perform Q-A steps- https://marketing.adobe.com/resources/help/en_US/dtm/target/performing-qa-steps.html

Please do let us know in case of any more questions or queries.

Thanks & Regards 

Parit Mittal

Parit, I am not able to access any of the links you provided. Each of them give me a 404 error code.

[#5]

Thanks Parit, I am currently using those resources you provided. The problem that I am having is there isn't anything showing how to use DTM with Target. What I mean is starting with DTM I guess and creating an Mbox or something and then going right to Target to set up the configurations for A/B n testing and then trouble shooting it.  For example I am not sure if you are suppose to use DTM to creat an mbox and then go to Target to use that Mbox?  See, I am confused nothing clearly states how they all work together. I have never used Target, so I am not sure what to do in Target. 

[#6]

Hi Darius ,

Please see the following Getting Stated document to implement Target on your website using DTM . I hope this helps. Please do let us know if you have any more questions or queries.

https://marketing.adobe.com/resources/help/en_US/dtm/target/

Also, Please see the following Documentation for getting started with Adobe Target.

https://marketing.adobe.com/resources/help/en_US/target/ov/c_getting_started.html

Thanks & Regards

Parit Mittal