I am looking for a solution to provide real time personalization to end users based on the data gathered in analytics. Basically, I am looking for a solution where I can provide personalization using Adobe Target based on the user's click map rate across multiple sites on the internet. I know that we can create segments or audiences in Adobe analytics but importing these segments to Adobe Target will take some time. Is there any way we can use Adobe Target, DTM and Adobe Analytics together to provide real time personalized contents to the end users based on their behaviour across the multiple sites on the internet?
Any suggestions or advice will be greatly appreciated!
Now I don't know the details to your implementation and what your specific criteria are, but let's say you want to target a user who has performed action X, Y and did see page Z. In that case, you could use the Target Profile, setting parameters via DTM to the users Target profile and then create an audience saying that all 3 parameters has to be set. Then you have targeting in real-time...
I have thought about this solution but if we create segments/audiences in Adobe analytics, it would take 24-48 hours to get imported to Adobe Target. I am looking for something which can help us in providing a real time personalization.
Let me know if we can leverage any of the other solutions available by AMC.
Adobe "Analytics for Target" (A4T) is a cross-solution integration that lets you create activities based on Analytics conversion metrics and audience segments. This integration lets you use Analytics reports to examine your results. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics data collection.