How does Adobe Target report time on site?

[pottgm]

Hi there,

I have chosen 'time on site' as conversion goal for my activity. Looking at the report, it shows me 3 reporting values. I am not sure what they mean. Cannot find information on this for Adobe Target, only for Adobe Analytics which seem to be different. Would be great to find out whether the time on site is measured in seconds, is it average or total for all conversions; whats the bottom number?

Thank you. Meike

[Gaureshk_Kodag · Accepted solution]

Hi @pottgm 

Maybe the following document would help you understand the "Time on site" success metric.

https://docs.adobe.com/content/help/en/target/using/activities/success-metrics/success-metrics.html

[pottgm]

Thanks a lot

[sukanyamishra_738]

I too have this doubt. Could you please answer it here @pottgm , if you know the answer. Thank You:)

[tommy_alvaran]

The linked page does not explain why there are 3 values in this metric column. Can you provide more insight?