How does Adobe Target report time on site?

pottgm 18-05-2020

Hi there,

I have chosen 'time on site' as conversion goal for my activity. Looking at the report, it shows me 3 reporting values. I am not sure what they mean. Cannot find information on this for Adobe Target, only for Adobe Analytics which seem to be different. Would be great to find out whether the time on site is measured in seconds, is it average or total for all conversions; whats the bottom number?

Thank you. Meike

 

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