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How can I integrate Target data into Google Analytics

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gillianh6504739
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gillianh6504739
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07-11-2019

Hi,

In a previous company we used Target for our A/B testing and were able to report on the results in GA. I'm on the Marketing side so I'm not exactly sure how this was setup, I would just create a Custom Dimension in GA for each test segment and share this with the dev team to add the tracking when building the test.

Does anyone know how this would work? At my current company the understanding is Target will not integrate with GA. I'm sure it's possible as I've seen it done before but could do with some documentation/ instructions I could share with the dev team.

Thanks

Gillian

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Shruthi_N
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Shruthi_N
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11-11-2019

gillianh65047394​ Check out "Sending Data to Google Analytics via at.js" under the link Response tokens. Hope this helps.

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15-11-2019

Thanks Shruthi, I've shared with my dev team so hopefully this is all they need. Thanks for your help, much appreciated.

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Shruthi_N
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15-11-2019

No problem at all. Happy to help.