How are pages randomized in an AB test?

[mattlukoff1]

Hello, how often are pages randomized in an A/B test? Is it every time based on a new cookie? If I delete cookie will I have a 50% chance of seeing either of the two pages in the test?

[shekhardhiman]

Hi There,

Thanks for reaching out to Adobe Community.

Please allow me some time to investigate on this and I will get back to you on this.

Thanks!

[shekhardhiman · Accepted solution]

Hi again,

The  randomization is done at the cookie level. So if you delete your cookie you’re treated as a brand new visitor. 

Thanks!