How Adobe Target work with demographics data ?

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Adobe Target does not capture the customer details itself until it is passed in mboxparameter through website implementation

How to pass parameter in global mbox > Pass Parameters to a global mbox


If you are already capturing this data in your 3rd party database, you can integrate it with Adobe Target through customer attributes

For more information on customer attributes , you can visit a training and documentation below

Adobe Target: Customer Attributes and its best practices > Training

Customer attributes > Documentation

Hope that helps and addresses your concern.

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