Is it possible to target based on data that has been tracked by Sitecatalyst? Would Test and target be able to read values from tracked Sitecatalyst data OOTB?By doing so i could target to a content on the page based on a value tracked.
It is possible to target based on data from SiteCatalyst; however, it is limited to success events (passed by s.event). This will show up as "SiteCatalyst:event" and "SiteCatalyst:purchase" in Test&Target. You would need to install the mboxLoadSCPlugin() after you have set all the SC variables on the page code.
Here are two articles that should help to explain this:
You are looking at an old question so those links are dead now unfortunately. Actually, the correct answer is also old. That is for the legacy version of the Analytics & Target integrations. For recently implemenations you should be using the profile and audiences integration method. This is more robust. To target an activity off of Analytics data you can share a segment from Analytics to the Marketing Cloud, then it will automatically show up as an audience with Target. OR you can create an audience in the Audiences Library (Marketing Cloud > Profiles & Audiences > Audience Library). You can define an audience based off of Analytics evars or events.