Have Target based on values tracked in Sitecatalyst

[#1]

Hello,

Is it possible to target based on data that has been tracked by Sitecatalyst? Would Test and target be able to read values from tracked Sitecatalyst data OOTB?By doing so i could target to a content on the page based on a value tracked.

Appreciate Kind help.

Regards,

NZ

[#2 · Accepted solution]

It is possible to target based on data from SiteCatalyst; however, it is limited to success events (passed by s.event). This will show up as "SiteCatalyst:event" and "SiteCatalyst:purchase" in Test&Target. You would need to install the mboxLoadSCPlugin() after you have set all the SC variables on the page code.

Here are two articles that should help to explain this: 

http://microsite.omniture.com/t2/help/en_US/tnt/help/#Analytics_to_Target_Integration

http://microsite.omniture.com/t2/help/en_US/tnt/help/#Analytics_to_Target_Integration_to_Track_Analy...

[#3]

Hi YogitaBist,

You are looking at an old question so those links are dead now unfortunately. Actually, the correct answer is also old. That is for the legacy version of the Analytics & Target integrations. For recently implemenations you should be using the profile and audiences integration method. This is more robust. To target an activity off of Analytics data you can share a segment from Analytics to the Marketing Cloud, then it will automatically show up as an audience with Target. OR you can create an audience in the Audiences Library (Marketing Cloud > Profiles & Audiences > Audience Library). You can define an audience based off of Analytics evars or events.

Create and audience in help will give you the details.

[#4]

YogitaBist Here are some additional resources to get you going!

- Documentation: Publish an Analytics audience segment

- Blog post: Share Segments with the Marketing Cloud 

- Documentation: Discover and Build Audiences

- Documentation: Personalize Content

Hope this is helpful!

[#5]

@ameliaw95025277 

Thanks a lot for sharing the documentation i was looking up form them since a while.

[#6]

ryanr8​

this was very helpful

[#7]

ryanr8

Any suggestions ?

[#8]

ameliaw95025277 Can you suggest what might be the current links to these documentation resources?

[#9]

AllDayDev​ the help links do not exist.. Could you share new links or any  other help material

[#10]

Anyone with suggestions?