Geo Targeting by Postal Code



Can you still geo target by postal code in the new Target workflow? Whenever I enter in a Canadian postal code I receive a message saying the "zip code" is invalid. I also no longer see options to geo target by longitude/latitude as a work around - is this no longer available in the new workflow? I tried logging into the old Target workflow and I'm not seeing any geo targeting options to segment on. Does anyone know how to create a campaign that targets at the zip/postal code level in Canada?

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Hi there,

From the attachment of your old Target i.e. Target Classic, it looks like Geo targeting feature is not enabled for your Target Classic account.

Geo Targeting is an add-on feature. To add geo targeting to your Target Classic, you must contact your account representative.