This might be a "trade secret" but how does Adobe Calculate INFLUENCE when it runs multi-variate campaigns? Due to an issue unrelated to Adobe I have to run a multi-variate test using A/B format.
Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.
which column should I be looking at to calculate location INFLUENCE? For example, I am getting 100% for each of the three Locations in my MVT. Dropbox - Screenshot 2019-03-28 13.48.17.png