Element Combination Report

derick_tripp 25-07-2016

HI all, 

    This might be a "trade secret" but how does Adobe Calculate INFLUENCE when it runs multi-variate campaigns?  Due to an issue unrelated to Adobe I have to run a multi-variate test using A/B format.

https://marketing.adobe.com/resources/help/en_US/tnt/help/c_Element_Contribution_Report.html

Accepted Solutions (1)

Accepted Solutions (1)

kimenw
Employee
25-07-2016

Hi Derick,

Nope, not trade secrets. I've attached a spreadsheet you can use to do the calculations yourself. Each sheet in the workbook maps to a different orthogonal array, so just choose the appropriate one.

Thanks,
Kimen