Discrepancy in number of conversions in Target



Why is the number of Order conversions different within the same campaign for the same time period for the following?

Source of Data
Number of Order Conversions
Target Reports tab - Visitor Counting method64,266
Target Reports tab - Visit Counting method64,302
Target Audit Report (excluding duplicate orders)64,278

These are full days and we are not excluding extreme orders.  Also, our advanced settings for the Order Metric are the following:

  • Increment Count & Keep User in Activity
  • On Every Impression (Excl. Page Refreshes)

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