Difference between Adobe Recommendation engine and Adobe Target

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abhishegupta

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abhishegupta

abhishegupta

17-03-2021

Hi,

 

I found on the Adobe site that recommendation engine is for personalized content, but I am not able to understand the difference between Adobe Recommendation Engine and Adobe Target.

 

Appreciate your support.

 

Thanks,

Abhishek

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gaureshk3014423

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gaureshk3014423

gaureshk3014423

25-03-2021

Hi @abhishegupta ,

What Adobe recommendations do is, it has own high quality and accurate algorithm created and we just need to feed the data to algorithms (criteria) and target will personlise experience for user as per his behaviour or his past behaviour on site..

 

Whereas in Adobe target without recommendations thr r other activities present such as A/B test, experience test, mvt, Ap etc. Which you can use to create multiple experience to compare different designs or other attributes related to your website.. also you can these activities to retargeting customers by creating different set of audiences and use them in xt test.. with help of AP you can perform advance level optimization.

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JasonHickey

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JasonHickey

JasonHickey

17-03-2021

@abhishegupta As indicated below, product and content recommendations is a component to Adobe Target.  You can find the documentation here: https://experienceleague.adobe.com/docs/target/using/recommendations/recommendations.html?lang=en#te...

 

Magento Commerce also has some native product recommendations capability in their commerce tool: https://magento.com/products/product-recommendations