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Data comes into Adobe Analytics after I have stopped the experience in Adobe Target

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RebeccaIsolde
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RebeccaIsolde
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23-03-2020

I am used to work with the Google universe and Google Optimize. After you have stopped an experiment in GO there is no longer any data reported into Google Analytics.

 

But Adobe Target keep sending in data to Adobe Analytics even if the experience is stopped. Why is this happening and how can there still be "impressions" and such counted when there is nothing to see after the experience is stopped?

 

Does anybody know why "impressions" and conversions still is calculated i Analytics? Is it because of cash and cookies?

 

Thank you

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Andrey_Osadchuk
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Andrey_Osadchuk
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24-03-2020

Hi Rebecca,

I suppose the explanation you are looking for is in this article under the sub-header "Why are Target metrics sent to Analytics even after the activity has been deactivated?

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