Expand my Community achievements bar.

Applications for the 2024 Adobe Target Community Mentorship Program are open! Click to the right to learn more about participating as either an Aspirant, to professionally level up with a new Certification, or as a Mentor, to share your Adobe Target expertise and inspire through your leadership! Submit your application today.
SOLVED

Data comes into Adobe Analytics after I have stopped the experience in Adobe Target

Avatar

Level 2

I am used to work with the Google universe and Google Optimize. After you have stopped an experiment in GO there is no longer any data reported into Google Analytics.

 

But Adobe Target keep sending in data to Adobe Analytics even if the experience is stopped. Why is this happening and how can there still be "impressions" and such counted when there is nothing to see after the experience is stopped?

 

Does anybody know why "impressions" and conversions still is calculated i Analytics? Is it because of cash and cookies?

 

Thank you

1 Accepted Solution

Avatar

Correct answer by
Level 10

Hi Rebecca,

I suppose the explanation you are looking for is in this article under the sub-header "Why are Target metrics sent to Analytics even after the activity has been deactivated?

View solution in original post

2 Replies

Avatar

Correct answer by
Level 10

Hi Rebecca,

I suppose the explanation you are looking for is in this article under the sub-header "Why are Target metrics sent to Analytics even after the activity has been deactivated?

Avatar

Level 3

The linked article satisfies part of the question around why success conversions are still counted (90 Day Expiration)

I have a similar question, but unanswered is why Impressions are still being counted
The Activity in question was certainly set to Inactive and Archived, yet there is a small stream of impressions coming through daily. The volume (especially in the days immediately proceeding) is enough to make me ask

 

The linked A4T document says explicitly that Impressions should no longer be counted after the Activity is deactivated