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Creating global control segments?

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richardlee
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richardlee
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26-11-2019

Hi has anyone created global controls for A/B testing and personalisation programs? And how did you do it?

I was  thinking of using AAM and the Audience Lab feature to create some broad,  mutually exclusive audiences with a control segment with say 10% allocation. Then mapping the treatment segments only to Target for usage in  A/B test audiences.

Thoughts?

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Richard

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richardlee
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26-11-2019

Hi Mike, thanks for sharing so it sounds there is a limitation in using AAM in that visitors wont be allocated into test/control audiences until next page which, for for the most part i dont think will impact experiments that target behaviour that happened previously.


Can you offer any advice on creating holistic control group in AAM or Target across multiple activities?