Expand my Community achievements bar.

Applications for the 2024 Adobe Target Community Mentorship Program are open! Click to the right to learn more about participating as either an Aspirant, to professionally level up with a new Certification, or as a Mentor, to share your Adobe Target expertise and inspire through your leadership! Submit your application today.
SOLVED

Can I populate Category Affinity in a normal mbox?

Avatar

Level 5

Hi,

We don't have Recommendations but Target Standard. I'd like to use the Category Affinity algoritme, and are sending in product category as you can see in the request example below.

However, setting up an XT activity using a audience where I uses the Category Affinity doesn't put me into the activity.

Screen Shot 2018-04-24 at 08.29.19.png

I'm wondering if the Category Affinity only works with a product-collector mbox or if I can use the global?

Hope someone can clarify this to me

/Løjmann

1 Accepted Solution

Avatar

Correct answer by
Level 4

You can totally use it without having Recommendations. It is an out of the box feature of Target Standard. If you aren't seeing what you'd expect for "Category Affinity" targeting check out this doc on how it populates

Category Affinity

I've used it on all types of mboxes from global, regional, and raw boxes and it has worked as I've expected. The algorthm that it uses to define favorite can be confusing, so if it isn't making sense you could reach out to CC.

View solution in original post

2 Replies

Avatar

Correct answer by
Level 4

You can totally use it without having Recommendations. It is an out of the box feature of Target Standard. If you aren't seeing what you'd expect for "Category Affinity" targeting check out this doc on how it populates

Category Affinity

I've used it on all types of mboxes from global, regional, and raw boxes and it has worked as I've expected. The algorthm that it uses to define favorite can be confusing, so if it isn't making sense you could reach out to CC.

Avatar

Level 2

Hi,

How are you categorizing the pages and using the algorithm? Any help will be helpful for me to start.