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Browsers moving towards blocking third party cookies (like Adobe Target)

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s_kala
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s_kala
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11-10-2017

Hi Guys,

With more browsers moving towards blocking third party cookies by default what alternatives do we have to keep users in the test?

For Example - The latest version of Safari browsers are blocking third party cookies (like Adobe Target) due to which users are not entering the test. Is there some other way around to implement the test?

Regards,

Suchindra kala

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ryanr701
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17-10-2017

Hi Suchindra,

Target's default implementation, for as long as I can remember, has always used first party cookies. Unless you are using a third party ONLY implemenation you shouldn't be affect by change to default settings of third party cookies.

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