Auto-Target vs. Automated Personalization

justinl40680371 20-08-2019

I am finding it difficult to grasp the difference between Auto-Target and Automated Personalization. Am I wrong to understand that the only difference between the two is Auto-Target uses not just your information to target a user but also previous users with similar profiles whereas Automated Personalization is the building of the profile of the individual and the audience?

My confusion stems from the fact that both seem to be AI driven targeting based on a profile of what you like and creating the personalized experience from that.

Thanks in advance,

Justin Li

Accepted Solutions (1)

Accepted Solutions (1)

mikewebguy
Employee
21-08-2019

@justinl89161741,

Have a look alt this KB article Activities overview make sure to click on each activity name/type for an in depth article on it.

If this satisfies your query please like, mark as helpful and mark as answer. Otherwise lets keep the conversation going. Hope you have a wonderful day.

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | (:: 1 (800) 497-0335

Answers (0)