Hi Target community,
In your opinion, what's the most appropriate way to A/B test a new page design?
My goal is to ensure we are following below during the test:
1. Results (Sales/application completes) are measurable
Had some issues with this before with the current target integration we have in the organization. Implmenting a page redirect method would impact other analytics metrics.
2. Managable development time
We have a different team building pages while our team is strategizing web experiment.
3. Capturing a comprehensive pool of visitors
A page that will be tested could have multiple entry points and visitors landing from search. Capturing a majority of them will make sure we have a representative sample