Any thoughts on how to A/B test a new page against and older version of the same page?

lij85807597 16-01-2019

Hi Target community,

In your opinion, what's the most appropriate way to A/B test a new page design?

My goal is to ensure we are following below during the test:

1. Results (Sales/application completes) are measurable

     Had some issues with this before with the current target integration we have in the organization. Implmenting a page redirect method would impact other analytics metrics.

2. Managable development time

     We have a different team building pages while our team is strategizing web experiment.

3. Capturing a comprehensive pool of visitors

     A page that will be tested could have multiple entry points and visitors landing from search. Capturing a majority of them will make sure we have a representative sample

Any thoughts?

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