I know this is an open-ended question, but I am trying to understand the advantages of using Dynamic Tag Management over using Adobe Target directly. What are some of the use-cases where using dynamic tag management will make my life easier?
Hi Suchindra, thanks for posing this question to the group!
By using DTM for Target, you'll have an easier time managing which pages call Target. Otherwise, it can be challenging to update all pages at once with newer versions. Additionally, using DTM for Target makes for an easier integration with the Marketing Cloud ID.
I've spoken with a couple of other colleagues about their thoughts on the benefits of using DTM over using Target directly. In addition to the above, also note that when you use DTM, you can update your library and other implementation details without doing a code release (a big reason for tag managers to begin with). Also, if you use the ID Service and Target Tools in DTM, the libraries will always load in the right order. Hope this is helpful!