Adobe Target Traffic Allocation Question



We launched an A/B/C Test in Adobe Target Premium on 21/11/2018. The traffic allocation was set to 33%/33%/34%

ABC Traffic Alloc Configuration.png

When viewing the reports in Adobe Target it shows that 30.22% of visitors saw the control, 40.87% Experience B, and 28.9% saw Experience C.

ABC Report Results.png

Why is the distribution of visitors different to what was configured in the test?

Accepted Solutions (1)

Accepted Solutions (1)



This usually happens when an activity split is changed after it was activated, or there are unstitched sessions for A4T based activities. This link is for A4T but will apply to non A4T activities in some cases View reports - A4T FAQ

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