We created one A/B test but we didn't activate the test till now, but still it is showing unique visitors number in the report.What may be the cause?.Is it needed to create another A/B test instead of activating the same.
Found the option you can get to it by: "Edit Activity > Gear icon > "Reset Report Data" see attached screen-shots below. Note this will only be available for Activities that use Standard Target reporting. If your activity is using Analytics For Target (A4T) reporting you will not have this option available. In that case re-creating the activity woudl be the best way to start fresh. See screenshots below showing all of this.
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Screen-shot 1 showing how to re-set data in reporting:
Screen-shot 2 showing how to re-set data in reporting:
Screen-shot 3 showing that the option will not be available for A4T enabled activities:
QA link visits will show up in your test before it is activated, and even after deactivated (Activity QA overview ) There should be no need to recreate the test unless you would like the report to start from 0 right on the activity start date.