My company recently decided to move from the Adobe Analytics suite to Google, but we have also decided to continue using Adobe Target to our personalization efforts.
My current situation is that we'll have to move all our current tags from Launch to GTM asap, which will not be a problem for most of the products. What I'm really struggling with is how am I supposed to do that for Adobe Target. I tried to look in the documentation pages, but there is no support to install Target with third-party tag management.
Does anyone have an idea of how am I able to move forward with this setup? Are my only options to use Launch or hardcoded? I've seen some pages regarding Adobe Analytics and GTM, but nothing regarding Adobe Target.
Great questions. The idea is the same tag mangers just make it easier to deploy the code and keep it up to date. However if you know how to implement without a tag manager you can easily implement with a tag manager instead of hard-coding the at.js in the site code you would just deploy it somewhere in the tag manager. Here are two relevant Adobe KB articles:
Our next Adobe Target Skill Builder Webinar is right around the corner on May 5th, and will be presented by Adobe Target Product Management on migrating Adobe Target’s mbox.js to At.js. Check out this community discussion to register today. Hope you can make it!