Adobe Target Implementation via GTM



Hey everyone,


My company recently decided to move from the Adobe Analytics suite to Google, but we have also decided to continue using Adobe Target to our personalization efforts.

My current situation is that we'll have to move all our current tags from Launch to GTM asap, which will not be a problem for most of the products. What I'm really struggling with is how am I supposed to do that for Adobe Target. I tried to look in the documentation pages, but there is no support to install Target with third-party tag management.

Does anyone have an idea of how am I able to move forward with this setup? Are my only options to use Launch or hardcoded? I've seen some pages regarding Adobe Analytics and GTM, but nothing regarding Adobe Target. 

Thanks in advance!

Adobe Target GTM Tag Management

Accepted Solutions (1)

Accepted Solutions (1)





Great questions. The idea is the same tag mangers just make it easier to deploy the code and keep it up to date. However if you know how to implement without a tag manager you can easily implement with a tag manager instead of hard-coding the at.js in the site code you would just deploy it somewhere in the tag manager. Here are two relevant Adobe KB articles:

1. Before you implement:

2. Implement Target without a tag manager:

Google Tag Manager might have their own documentation on how to deploy code in it as well so I strongly recommend check in that KB as well.

Hope this has been helpful to you.

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

Answers (2)

Answers (2)



Hi @nickolaslago !


For an third party tag managers, you would need to explore the option to upload the custom code on the page. This custom code with be target library to implement target.


For GTM, you can try creating a custom HTML tag. Hope that helps!




Hi @nickolaslago,


Our next Adobe Target Skill Builder Webinar is right around the corner on May 5th, and will be presented by Adobe Target Product Management on migrating Adobe Target’s mbox.js to At.js. Check out this community discussion to register today. Hope you can make it!