Adobe Target and Adobe Campaign Email Personalisation

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manovinayaka757

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manovinayaka757

manovinayaka757

31-01-2018

Hi All,

Environment:

Adobe Target Premium

Adobe Campaign V6.1 [Hybrid Deployment]

Use Case: Send personalised email based on the gender of the recipient

I am trying to achieve email personalisation based on the recipients' gender:

I am following the following video tutorial.

Adobe Campaign + Adobe Target for Email Personalization - YouTube

After doing all that is mentioned in the video, I am able to see only the default image, but not the redirect offer images based on Gender.

I would like to know what configuration I am missing:

I have configured Campaign for intergation with Adobe Target as per the documentation Configuring the integration with Adobe Target except for IMS coinfiguration, I have configured everything else.

In Target I have done the following:

1. Create a property for email

2. Added the property to my workspace

3. Created one audience for each gender "Male" and "Female"

4. Create redirect offer, one for each gender

5. Created an experience targeting activity with two experiences, one for each gender with the redirect offer and global-rawbox

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And in campaign I have added the dynamic image URL

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When I open the email, I found only the default image and not the gender specific email.

Please share your knowledge on this. Am I missing something here ?

How is Target invoked when the user opens his email ?

Regards,

Mano

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Jon_Tehero

Employee

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Jon_Tehero

Employee

Jon_Tehero
Employee

13-02-2018

That will depend on your setup. Anytime you restrict an activity to run a on specific property or properties, you must include the appropriate at_property token in the call to Target.

On the activity overview page, you can see whether or not your activity is restricted to a specific property (see marker #1 below). If it is, you need to include the required at_property token (marker #2 below). You property token will be different than the one displayed in the image below.

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The best way to think about the at_property token is as just another parameter (f.k.a. mbox parameter) in your request to target. When an activity is setup with a property, it is automatically includes parameter-level targeting to restrict entry to those requests that include the appropriate parameter.