My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to justify further testing in personalization/targeting. Is there a better way to look at this? I had found some documentation within Adobes resources but I can't find it to save my life now.
Yes, you are correct. Exp B will basically have two experiences in it. One for each audience. Within visual experience composer, you can select the audience and then create an experience specifically for them. Go into Audiences first and set up your two audiences based on GEO. Then add those to the test.
I don't think I would use auto-allocate. That just starts to show the new visitors the better performing exp. I would just leave it at manual 50/50. What that will do is make it so that 50% of your tourist audience sees the control and 50% sees Exp B for tourists. And also 50% of the local audience will see control and 50% will see Exp B for local.