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Adobe Target - 50/50 traffic split - test two experience vs their own controls

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ryanj16539978
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ryanj16539978
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25-07-2018

My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to justify further testing in personalization/targeting. Is there a better way to look at this? I had found some documentation within Adobes resources but I can't find it to save my life now.

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ryanj16539978
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30-07-2018

So my Exp A/Control would deliver identical content to both tourist and local traffic. But will my Exp B deliver traffic based on the Geo targeting placed into the two different audiences? If so, which traffic allocation method would make sure it chose the correct experience based on geo defined audiences? My guess is auto-target but I'm not 100% convinced.

Otherwise, doing two separate concurrent a/b tests with very specific geo requirements for each campaign will probably end up being the best case scenario.