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Adobe Target - 50/50 traffic split - test two experience vs their own controls

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ryanj16539978
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ryanj16539978
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25-07-2018

My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to justify further testing in personalization/targeting. Is there a better way to look at this? I had found some documentation within Adobes resources but I can't find it to save my life now.

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ryanj16539978
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30-07-2018

So with the first scenario, the Exp A/Control would not have any personalized content on it but targets to both audiences and the personalized content would be present on Exp B. Correct?

For your second option, I can't run three tests on the same page at the same time correct?