My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to justify further testing in personalization/targeting. Is there a better way to look at this? I had found some documentation within Adobes resources but I can't find it to save my life now.
That's it! Apparently, I just needed lunch as I had been staring at that page before and couldn't remember the context. Thank you. So one experience will be local(50 miles) traffic and the other will be the rest of the nation. Since my two experiences are provided different content based on which they fall into I would need to use Auto-Target for allocation correct?