My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to justify further testing in personalization/targeting. Is there a better way to look at this? I had found some documentation within Adobes resources but I can't find it to save my life now.
I don't think that is quite right. The test would need to have 1 or 2 controls, with one experience designed specifically for local traffic and another designed specifically for tourism traffic. The audiences would be driven by GEO.