AAM Integration with Adobe Target- Use cases

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anuradham5

Employee

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anuradham5

Employee

anuradham5
Employee

20-06-2017

Hi,

This is related to AAM integration with AT.


I want to understand the business use cases/scenarios in which a customer would use this integration and why. Basically, what are the business objectives that a customer is trying to solve using the integration.

Examples based on different industry types should help.

Thanks & Regards,
Anuradha

Accepted Solutions (1)

Accepted Solutions (1)

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Gaurang

Community Manager

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Gaurang

Community Manager

Gaurang
Community Manager

22-06-2017

Hi Anuradha,

Adobe Audience Manager and Adobe Target are companions to personalize content. Once you've built an audience segment in AAM you can export it to Target and personalize content based on the audience type.

Please check Experience Cloud digital foundation for more information - Personalize digital content using Adobe Target and the shared audience capabilities in the Experien...​ Also, check experience cloud digital foundation for product integration stories - Build a Digital Foundation using the Adobe Experience Cloud

Best,

Gaurang

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Answers (1)

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ParitMittal

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ParitMittal

ParitMittal

22-06-2017

Hi Anuradha,

Thanks for reaching out to Adobe target community.

Gaurang Mathur​   can you please provide your inputs on this ?