A4t vs Adobe Target Reporting Numbers: Conversions

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timf43492464
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04-06-2020

Hello,

  Regarding Adobe Target a4t I see a test that has activity conversions higher in workspace than the conversion number that inside the Target interface.

 

How did I get these numbers - Adobe Target interface (in reports - number next to conversion %) compared to A4t the activity conversions metric in workspace.

 

 Its easily over 500 more. Which for our test means quite a bit. We set the reporting for this test to be in analytics... but I'm an admin in AA and see both.

 

 Could you help me understand why I see such a difference in conversion numbers?

 

Thanks

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JeromeCrametz
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04-06-2020

hare you applied the attribution model - Same touch? 

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